Boardriders, the parent company of popular brands like DC, Element, Quiksilver, Roxy, and Billabong, is in the final stages of a major workforce reduction following its acquisition by Authentic Brands Group (ABG).
According to reports, the process commenced on September 1 and is expected to conclude by the end of October. In total, 84 positions are being eliminated in California, affecting various locations within the organization.
The restructuring efforts were revealed in documents filed with the state, indicating that the acquisition by ABG and the subsequent need for a reorganization drove these changes.
Jennifer Marques, Chief Human Resources Officer at Boardriders, acknowledged the necessity of these measures and highlighted their difficulty.
The majority of the affected positions, totaling 72, are situated in Huntington Beach, also the company's headquarters.
These cuts include the CEO position and extend across various departments, such as design, marketing, finance, merchandising, sales, planning, and buying at brands like Quiksilver, Roxy, and Billabong.