Asics is taking an Amazon seller to court over allegations that it sold sneakers carrying the brand's trademarks without permission.
According to reports, the lawsuit names Payment System Solutions and Services LLC and its Amazon storefront, Gem Trendz, and was filed in the U.S. District Court for the Central District of California on November 9, 2026.
Asics is a challenger brand in skate footwear, with models designed for core heads who spend their time on the board.
The lawsuit raises questions about buying skate shoes through third-party sellers, especially when shoppers expect to receive authentic, brand-new products.
According to the complaint, customers received shoes that were counterfeit, previously used, poorly made, or missing their original packaging.
Asics also claims the products were sold outside its authorized distribution and quality-control system.
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The dispute reportedly started around October 5, when Amazon sent the defendants a cease-and-desist letter.
The seller allegedly failed to respond, leading Asics to pursue legal action.
The company is seeking financial compensation, a court order preventing further unauthorized sales of products carrying its trademarks, removal of related reviews, a freeze on the defendant's Amazon funds, and payment of legal fees.
The case has yet to be decided by the court, so the allegations remain unproven.
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For skateboarders shopping for Asics skate shoes online, it's worth checking who is actually selling the product before placing an order.
A listing may carry the brand's name and photos, but that doesn't automatically mean the shoes came through an authorized seller.
If something arrives looking used or suspicious, Amazon's return and refund process may be the next step.