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Adidas Celebrates Pride Month w/ New Collection But Didn’t Show The LGBTQIA+ Colors

No rainbow in the Adidas Pride Collection.
ShreddER June 6, 2024
Adidas Skate
Credit: Sem Rubio

Adidas just launched their new Pride Month collection with shoes and clothes, but without incorporating the vibrant LGBTQIA+ rainbow.

The lineup includes sneakers, tracksuits, t-shirts, socks, and more. However, some people have noticed that it doesn't feature the traditional LGBTQIA+ rainbow colors usually associated with Pride.

Even though it's a bit different, the collection celebrates individuality and the diverse expressions within the LGBTQ community, thanks to the collaboration with artist Pabllo Vittar.

If you're interested, you can check out the collection here and at select retailers. Pieces range from $22 to $135, so there's something for the growing queer skate community and its allies to rock with pride!

Adidas Pride
Via: Adidas
adidas_ss24_pride
Via: Adidas
Adidas Pride Shorts
Via: Adidas

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Previous: Skate Legend Chad Muska Pulls Up To The Primitive Park w/ P-Rod
Next: Nike Appears To Pull Back on Celebrating Pride Month Following Public Backlash

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