It's unusual for a TikTok skater or influencer to get their own colorway from a core skate shoe brand, but Straye decided to make it happen.
Straye aimed to capture the attention of Gen Z skaters, who are increasingly discovering skateboarding online.
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Bby Yoshando has been steadily putting out clips, skits, and commentary about skateboarding, which in the past might have been looked down on by the core skateboarding crowd.
His content has a mix of humor, creativity, and skating that makes it easy for younger viewers to connect with.
With influencers becoming more visible in the skating world, Straye chose to collaborate with Bby Yoshando to reach this audience directly.
It’s a way for the brand to connect with skaters who are following trends on TikTok, rather than only through traditional skate videos.
Bby Yoshando shared the moment on social media, posting:
"@thestraye “YOSHⒶNDO” 🦅 .. loading 2026
QGTM 💚 88/PZ."
The post shows that Yoshando is excited about receiving the colorway, and it also reflects how skateboarding culture is slowly blending with online communities and social media personalities.
What used to be a space only for a few core skaters is now open to anyone who can show their creativity and connect with an audience.