When it comes to skating the streets, staying cool and hydrated is key and for many skaters, Yeti’s drinkware is their go-to for sipping while on the grind.
Yeti cups have become a favorite among skaters looking for something reliable to keep their drinks cold during long sessions in the sun.
Now, Yeti is making some big moves behind the scenes.
According to reports, the company is shifting 80% of its production out of China this year as part of a bigger plan to diversify its supply chain.
This change follows a shift in 2024 where Yeti already moved 20% of its global drinkware production outside of China.
These changes come as the company looks to stay ahead of its competition while expanding its footprint in the drinkware market.
Yeti’s continued diversification efforts will also help mitigate the impact of the additional 10% tariff on goods from China that took effect on February 4.
This will allow the company to maintain its edge while adapting to the shifting landscape of global trade.
Yeti is aiming for a strong second half of 2025 with fresh innovations in their products.
According to CEO Matt Reintjes, Yeti is feeling optimistic about its expansion, particularly as it continues to grow in markets outside the U.S.
The shift in production is expected to give them more flexibility and speed when it comes to launching new products that skaters and outdoor enthusiasts will love.
However, the shift hasn’t been without its challenges. Yeti’s efforts to diversify its manufacturing network across Mexico, Thailand, Vietnam, Malaysia, the Philippines, Taiwan, and Poland come at a cost.
The company expects to spend between $60 million and $70 million this year on investments for new product development, technology, and supply chain updates.