Skateboarding, once an underground and counter-cultural phenomenon, has significantly transformed.
The skateboarding industry has evolved, drawing inspiration from corporate influences, the rise of YouTube skaters, fashion brands, a push towards mainstream recognition through the Olympics, and the lure of financial success.
This article delves into five distinct skateboarding identities that have emerged within the skateboarding world.
Core Skater: Rebel with a Skateboard
The Core Skater identity embodies the essence of skateboarding's counter-cultural roots. These skateboarders are passionate purists who disdain the intrusion of corporate interests and the mainstream.
They often view skateboarding as an art form and a means of self-expression, distancing themselves from commercialization. Core Skaters revel in the rebellious spirit and cherish the underground scene.
Corporate Skate Lover: The Brand Devotee
We find the Corporate Skate Lovers on the opposite end of the spectrum. These skaters embrace the commercial side of skateboarding, proudly donning gear from big-name brands like Nike, Adidas, and others.
They're the ones who eagerly anticipate skateboarding's inclusion in the Olympics and see it as a way to gain recognition and support for skateboarding as a legitimate sport. For them, skating is a passion and an Olympic sport.
Neutral Skater: Bridging The Gap
Neutral Skaters are the diplomats of the skateboarding world. They appreciate the value of both core skateboarding and the corporate skate industry.
These individuals understand that skateboarding's growth and exposure have positive aspects but also respect the sport's rebellious origins.
They aim to bridge the gap between these two worlds, finding common ground and harmony within the skateboarding community and understanding that skateboarders are also trying to put food on their tables.
Fashion Skater: Skating in Style
The Fashionista Skater blends their love for skateboarding with a keen sense of style. These individuals are often spotted wearing iconic streetwear brands like Supreme or Palace at the skatepark.
They view skateboarding as a physical activity and an opportunity to make a fashion statement. For them, skate culture and street fashion are inseparable.
YouTube Skater: Documenting the Journey
The rise of social media has given birth to the YouTube Skaters. These skateboarders are not only passionate about their sport but also about sharing it with the world.
They document their skateboarding adventures with a camera, offering tutorials, vlogs, and skatepark reviews.
They have a dedicated online following, and their YouTube channels often become platforms for showcasing their skateboarding skills and fostering a sense of community among viewers.