Back in 1993, when skate videos were few and far between, a small crew Steve Douglas, Josh Friedberg, Tony Cortes, Professor Schmitt, and Andy Howell decided it was time to change that.
Together, they launched 411 Video Magazine (411VM), a video series that gave skaters regular access to footage of their favorite pros, long before social media or YouTube existed.
For many, it was the only way to keep up with what was happening in skateboarding on a consistent basis.
Fast forward three decades, and the influence of 411VM still holds strong.
This year marks 32 years since the first issue dropped, and the community came through in a big way - the anniversary event officially sold out.
For those lucky enough to grab a ticket, it wasn’t just a celebration. It was a reminder of how much this series shaped how skateboarding was shared and seen.
Beyond the party, 411VM was also recognized by the Museum of the Moving Image in their exhibit “Recording the Ride: The Rise of Street-Style Skate Videos.”
The exhibit highlights ten different projects that helped shape the way skateboarding has been captured over the years.
Being included in that lineup is a big nod to what 411VM meant and still means to skate culture. Shoutout to Jacob Rosenberg and Michael Ternasky Holland for keeping the momentum alive and helping 411VM find new relevance today.
If you couldn’t make it to the event, there’s still something to look forward to. A limited 411VM merch drop is coming next month through Sidewalk Distribution.
It’s a small way to pay tribute to where it all started, while keeping the spirit of 411 alive for the next generation.
From VHS tapes to museum walls, 411VM continues to be a key part of skateboarding’s story.