Zumiez wrapped up fiscal 2025 with solid results, showing steady growth in both sales and profits.
According to reports, the company reported fourth-quarter net sales of $291.3 million, up 4.4 percent from last year, and full-year revenue of $929.1 million, marking its strongest performance in several years.
Net income also climbed, reversing a $1.7 million loss in 2024 to $13.4 million in 2025.
CEO Rick Brooks described the results as an important step toward restoring Zumiez to its previous levels of sales and earnings.
He said that the success of the company’s strategy focused on full-price selling and carefully curated product offerings.
Store Changes and the End of an Era at Lower-Tier Malls
Even with strong sales, Zumiez will close about 25 stores in 2026. That includes 20 in North America and five in Europe. The closures are concentrated at what Brooks called lower-volume mall locations, which have become increasingly unprofitable over time. This follows 17 store closures in 2025, indicating that the company is accelerating the process of reducing its footprint in weaker locations.
Brooks emphasized that these closures are not a sign of falling demand for Zumiez. Instead, they reflect a shift in where customers are shopping. Sales continue to grow in stronger malls, while locations with lower traffic no longer generate sufficient revenue. CFO Chris Work noted that the closures are expected to account for about $12 million in lost sales, but overall growth is still projected in the low single digits for the year.
European Operations Make Progress
Zumiez’s European stores operate under the Blue Tomato brand across nine countries. The region faced some sales challenges in 2025, with fourth-quarter sales falling in high single digits and full-year comps declining 5.4 percent.
Despite this, underlying results were positive. Product margins improved 250 basis points for the year, with a particularly strong fourth quarter showing 660 basis points of margin expansion. The region even generated $1.8 million in operating profit growth in Q4.
Executives credit this to changes implemented in late 2024, including new leadership at Blue Tomato, tighter inventory control, and a renewed focus on full-price products. Early results in 2026 suggest that these improvements are continuing, with international comparable sales up 13.2 percent for the four weeks ending February 28.
Private Label and New Brands Drive Growth
Private label products have become a major part of Zumiez’s business, accounting for 30 percent of total sales in 2025, up from 12 percent five years ago. The expansion has helped improve margins and reduce potential exposure to tariffs. Pants have been a particularly strong category for private label products, while branded items continue to lead in T-shirts, fleece, and headwear.
Zumiez also added more than 150 new brands in 2025, giving customers a wider selection of emerging labels. The company’s top 20 brands gained market share, contributing to stronger overall sales.
Early 2026 Performance and Outlook
Zumiez has started 2026 on a positive note. For the four weeks ending February 28, total sales were up 9.8 percent compared to last year, with North American comparable sales up 6 percent and international comparable sales rising 13.2 percent.
Looking ahead to the first quarter ending May 2, the company expects net sales between $189 million and $193 million and a net loss ranging from $15.6 million to $17.8 million.
Even with the upcoming closures, Zumiez executives remain confident that the company is focusing on the right stores, brands, and strategies to keep growing sales and profits in stronger markets while leaving behind locations that no longer perform.