Authentic Brand Group's DC Shoes has lost one of its prominent pro skateboarders, Wes Kremer, due to irreconcilable differences over mandatory social media corporate promotions.
As previously reported, skateboarding legends Danny Way and Colin McKay were also off the DC Shoes company due to ABG's strong business hold.
As a result, Kremer has officially been removed from the DC shoe skate team's website, highlighting his commitment to a minimalist lifestyle and a disdain for excessive smartphone use.
A source close to the circumstances suggests that the Sk8 Mafia triple OG didn't want to compromise his ethics for a corporation.
The 34-year-old values living in the moment and is reluctant to spend excessive time on his phone.
Observing the growing trend of people glued to their smartphones while walking, Kremer has chosen a different path, prioritizing meaningful face-to-face conversations and genuine socialization over virtual interactions.
While the skateboarding community has increasingly embraced social media as a vital platform for promotion and engagement, Kremer stands out as a rebel against this trend.
He believes the constant need for a social media presence differs from his minimalist principles and is determined to stick to his values, even if it means disappointing sponsors.
Kremer doesn't shy away from his skepticism about the industry's shift towards what he perceives as a popularity contest.
In his eyes, the emphasis on social media metrics overshadows the essence of skateboarding itself. Despite the potential benefits for sponsors, Kremer remains firm in his belief that pursuing popularity should maintain authenticity.