VF Corp is finishing up Q3 on a high note, surpassing expectations with a nice boost in wholesale sales.
The numbers are pretty telling. According to reports, the corporate giant's overall revenue for the quarter rose 2.1% to $2.8 billion compared to last year, and net income jumped to $167 million, which is a huge turnaround from a $42 million loss in the same quarter last year.
Even though there's still a $38 million loss for the past nine months, that’s a big improvement from a whopping $550 million loss reported the previous year.
Wholesale was a major player in this success, enjoying an 8% increase thanks to stronger re-orders and fewer cancellations.
Direct-to-consumer revenue dipped 3%, but the company is working on strengthening that area. Digital sales also went down 3%, and VF’s store count shrank from 1,255 last year to 1,160 at the end of December.
CEO Bracken Darrell is all about the company’s Reinvent strategy, which focuses on cutting costs, boosting profits, and revamping the Vans brand.
Looking ahead, Q4 might not be as strong as Q3, but there’s hope for the second half of FY 2026.