As Pride Month kicks off, Vans, the iconic skateboarding and lifestyle brand, proudly joins the celebration by launching a vibrant collection showcasing its support for the LGBTQIA+ community.
Known for its commitment to inclusivity and self-expression, Vans is no stranger to using its platform to promote equality and diversity.
As the Vans Americas sales in the quarter fell 13%, the company aims to reclaim its position as a global leader in the footwear and apparel industry - leading VF interim President and CEO Benno Dorer to say when the quarterly results were announced, "We must do better with Vans in its home market, and we will."
The Pride collection released by Vans features a colorful LGBTQIA+ flag spin, infusing the brand's classic designs with vibrant hues that represent the various identities within the community.
The collection includes a range of footwear, apparel, and accessories that allow individuals to express their pride and solidarity stylishly and meaningfully.
Vans' commitment to the LGBTQIA+ community extends beyond the Pride collection. The brand has also partnered with various LGBTQIA+ organizations to provide support and create opportunities for individuals within the community.
These collaborations aim to amplify LGBTQIA+ voices and create meaningful impact through scholarships, mentorship programs, and community outreach initiatives.
