Stocks of major skateboarding brands like VF Corp, Nike, Louis Vuitton, and Zumiez took a hit recently, following President Donald Trump's tariff announcements.
These market shifts are having ripple effects across industries, and the skateboarding market is no exception, as these companies are heavily involved in skate apparel and gear.
As traders scrambled to assess the impact of these tariffs, stocks of companies tied to skate culture, fashion, and global brands faced unexpected declines.
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VF Corp saw its stock price drop by 25.3% after the tariff announcements, reflecting concerns about higher production costs for their brands like Vans.
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Nike's stocks also plummeted 13% as tariffs hit Asian suppliers, as analysts feared that the increased tariffs would impact their profit margins, particularly on skate-related footwear.
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Louis Vuitton, heavily dependent on international trade, saw its stock dip by 4%, with fears that luxury goods would face rising costs.
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Zumiez stock touches 52-week low at $12.63 amid market shifts, as the impact of tariffs on retail chains became more apparent.
According to Associated Press News, markets around the world had already taken a hit. There were fears that Trump’s broad tariffs would disrupt the global economy and stunt economic growth.
US stocks weren’t spared from this turbulence. In fact, the S&P 500, which represents the broad US market, started the day deep in the red, entering what’s known as bear market territory — a 20% drop from recent highs.
But then, just like that, rumors started swirling that the Trump administration might hit pause on the tariffs, sending stocks into a mini-recovery.
People thought, maybe there’s hope. But the rumor was short-lived. A White House official quickly shot it down, calling any suggestion that Trump would ease up on tariffs “fake news.”
The real kicker came when Trump doubled down on his tariff threats.
He took to social media and posted that he was ready to hit China with a 50% tariff on goods, which would escalate the global trade war even further.
This announcement came right after China had announced its own retaliatory tariffs, setting the stage for even more economic friction.
Trump said the new tariffs would kick in by mid-week unless China agreed to drop its retaliatory tariffs. The situation seemed to grow more volatile by the minute.
This kind of back-and-forth only adds to the uncertainty in the stock market, especially with Trump’s administration sending mixed signals about what’s going to happen with tariffs.
If anything, it shows how unpredictable the situation is. The fear of a global recession is real, but there’s still a lot of waiting around to see whether Trump’s policies will make things better or worse.
As if things weren’t complicated enough, Trump is also facing pressure from all corners. On one hand, he’s been getting calls from tech executives and world leaders.
He’s reportedly open to negotiating with China and the EU, but he also wants them to close the trade gap with the US.
On the other hand, some market analysts are hoping for a “market crash” to force Trump’s hand and bring him back to the negotiating table. It’s all one big waiting game.
One thing is for sure: the markets are feeling the pressure, and so are the big-name companies that are being hit hardest by these tariffs.
The known public skateboard companies have all seen their stock prices drop as a result of the trade war.
These companies, which depend on global supply chains and international trade, are caught right in the middle of the mess.
If this uncertainty keeps up, it could be a long road ahead for the stock market and the broader economy.
But with rumors flying, tariffs being threatened, and world leaders trying to figure out their next move, no one really knows what the future holds. One thing’s for sure though: it’s a nerve-wracking time to be an investor.
This is a developing story and will be updated.