Pharmacy Boardshop is keeping it real with their latest video titled "The Most Dangerous Skateboard Shop in The Word."
Nate Osborn isn't holding back, declaring that skateboarding is pretty much done for. But don’t freak out. it's not all doom and gloom.
This marks the start of their new YouTube series, Shop Check-In, where they give us a behind-the-scenes look at what really goes on in the shop.
Osborn jokes about taking notes from YouTube skaters like Chris Chan and Bryan Arnett, diving into content creation to ride the wave and make money online.
At the heart of it, though, the series is all about keeping it honest. Skate shops have this vibe. Some find them intimidating, while others treat them like a home away from home.
Pharmacy is here to show that underneath the layers of stickers, decks, and grip tape, it's just a bunch of skaters who are passionate about what they do.
In Episode 1, they kick things off by revealing the so-called "most dangerous skate shop," tackling misconceptions, and giving a no-nonsense view of shop life.
So yeah, skateboarding might feel "dead," but Pharmacy is doing everything to keep their shop and skate culture very much alive.