OG Skateboarder Pat "Sinner" Pasquale has taken a stand against corporate exploitation. Known for his unapologetic attitude, Pasquale has decided to sell his Dance Skateboards brand for the greater good.
Sinner is tired of witnessing corporate giants taking advantage of vulnerable consumers, especially the youth, as he is now turning the tables.
"I'm just so fed up with these companies trying to sell this dream," he said. "Like, give us $80 for a board that's going to last a week with hopes of getting sponsored of being on a team one day."
"We are not doing a team. It's jock sh*t," Sinner explained. "We are doing a family."
Rather than allowing his brand "Dance" to be manipulated for profit at the expense of ethical values, he's chosen a path less traveled.
By selling his skateboard brand, he aims to empower a non-profit cause dedicated to fighting corporate greed and supporting those adversely affected by it.
Sinner resonates with his personal beliefs, as he has been vocal about corporations needing to be held accountable for their actions.
He has consistently criticized the tactics employed by some companies to lure in young audiences, exploiting their vulnerabilities for financial gain.