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McDonald’s Makes Its Mark on Skateboarding Via Palace Skateboards Collab

Skateboarding fashion and fast food collide.
ShreddER August 10, 2023
Palace x McDonalds
@Instagram.com/mcdonalds

Skateboarding fashion brand Palace is no stranger to bending the knee to corporations, as they have previously worshiped Calvin Klein and GUCCI.

RELATED: Dustin Dollin Thinks Skateboarding Has Gotten Soft These Days

This time, they have decided to bend both knees to the world's largest fast-food restaurant chain McDonald's.

Palace has consistently sought unexpected partnerships to keep its brand fresh and exciting to a broader audience to focus more on making money.

The collaboration with McDonald's, a symbol of mainstream consumer culture, is standard for the London-based company.

Core skateboarders are questioning the authenticity of such a collaboration, and it's essential to recognize that skateboarding culture has always thrived in underground activity - as skateboarding is not about money but prestige.

The Palace x McDonald's collaboration sparks critical discussions. It underscores how prestige can be malleable, primarily because corporations can buy honor.

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A post shared by McDonald’s (@mcdonalds)

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