Olympic bronze medalist Nyjah Huston has just dropped a major shout-out to Zumiez for his skateboards brand, Disorder. Yup, you heard that right.
Despite the fact that Zumiez isn't exactly everyone's top pick in the core skateboarding community, Huston’s got no qualms about putting it front and center for his brand.
So, what's the deal? Even though the gatekeeping skaters might give a side-eye to big retail chains like Zumiez, Huston is all in when it comes to showcasing his boards through them.
He’s making it clear that Zumiez is where it’s at for Disorder Skateboards, and he’s not backing down from that stance.
Huston’s endorsement is a big move and definitely not without its critics. But it’s also a sign that he's about making skateboarding accessible and visible in places that might not always be on the radar of hardcore skaters.
Whether you’re a fan of Zumiez or not, it looks like Huston's here to show that you can mix it up and still keep things fresh and exciting in the skateboarding world.
So, next time you’re checking out Zumiez, you might just spot some Disorder Skateboards gear there. And who knows? You might even find yourself rocking a board that’s been given the Nyjah Huston seal of approval!