Professional skateboarder Louie Lopez, Dylan Jaeb, and the rest of the stacked lineup of heavy hitters just dropped one of the strongest team videos in a while.
Nike and Converse have been competitors for years, but since they’re now under one umbrella, the corporate giant combined all their riders to get more skaters' attention.
Thrasher Magazine backed the rollout, making sure this one hit hard across the industry. And let’s be real - it worked.
When you’ve got unlimited backing and a roster packed with some of the best in the world, it’s easy to gain more awareness.
But there’s a bigger conversation here.
More money in skateboarding means more opportunities for pros to get paid, better production value, and next-level spots getting hit.
On the flip side, independent brands are feeling the pressure.
It’s no secret that some core companies have shut down in recent years, and it’s hard not to see the connection.
The culture has always been about supporting the underdogs, but when the biggest names in the game team up and throw their weight around, it shifts the landscape.
The debate will keep going about what corporate backing means for the industry.
Some will say it’s killing the heart of skateboarding, while others see it as a way for skaters to finally get the paychecks they deserve.
No matter where you stand, "Good For Tomorrow" proves one thing: when Nike and Cons combine forces, they make it nearly impossible to beat them. So you might as well join them!