Music mogul, skater rapper Pharrell Williams and luxury powerhouse Louis Vuitton introduced a sophisticated twist to skateboarding fashion.
Williams, a.k.a Skateboard P, has unveiled a luxurious skateboarding belt inspired by the trend in the early 2000s, where skateboarders ingeniously repurposed shoelaces as belts for their street skating.
The skate scene of the 2000s was marked by a unique blend of creativity and resourcefulness, where skaters often improvised with their fashion choices.
One such trend saw skateboarders utilizing shoelaces as belts, a practical and stylistic solution for those skating hard in the streets.
Even professional skateboarder Lizard King used to rock the shoelace belt, which the skaters thought he was wearing a thong when he joined the Thrasher Magazine's skate contest "Back to the Berg."
The ICECREAM business owner has redefined the skateboarding belt, elevating it from a functional necessity to a symbol of high-end fashion.
Buy now if you can afford it here.