DGK associate Rasul Sharif Childs took a shot at Tim Pool's skateboard brand, "The Boonies," calling it outright trash.
Lord Williams' good friend questioned the choice of the brand's name and expressed his frustration with skateboarders needing a sense of aesthetics when it comes to branding.
In his criticism, he argues that the brand does not resonate well with the art and design aspects of the street culture.
According to Sul, skateboard brands that lack thoughtful branding struggle to gain popularity or attract buyers.
Amidst the criticism, the independent Egyptologist mentions Tayshawn Jones and his belief that King Skateboards will be the biggest brand but didn't really.
