Lewis Hamilton is teaming up with Japanese artist Hajime Sorayama once again for a new +44 collection that arrives ahead of the 2025 Formula 1 Chinese Grand Prix in Shanghai.
Following their first collaboration in 2023, the two are back with a fresh series called Infinity, bringing together motorsport, fashion, contemporary art, and a limited edition skateboard.
The collection draws inspiration from several of Sorayama's signature themes, including his chrome robots, along with chrome unicorns, Pegasus imagery, and Lunar New Year snakes.
The designs also take influence from Far Eastern culture and automotive styling, creating a collection that blends Hamilton's personal style with Sorayama's futuristic artwork.
While the collection also includes apparel and accessories, the skateboard is likely to catch the attention of both skateboarders and collectors who appreciate unique artist collaborations.
The Infinity collection will officially launch on March 19 through the +44 website. Fans in Shanghai will also have the chance to experience the collection in person during a special pop up event at the Juice Shanghai store, running from March 19 through March 23.