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Skateboarding and outdoor adventure came together with legendary skateboarder Geoff Rowley taking on a new challenge, modeling for Yeti's latest campaign.
Rowley has brought his unique style to the forefront of Yeti's rugged and wild aesthetic.
The 47-year-old recently posted the campaign on his social media with a thought-provoking question: "Built to Skate or Built for the Wild? Either way, I'm there." This cryptic message has left fans eagerly anticipating the release of Yeti's adventure-inspired collection.
The collaboration highlights the common thread of resilience, fearlessness, and the pursuit of the extraordinary that runs through skateboarding and outdoor exploration.