Legendary British skateboarder and entrepreneur Geoff Rowley has announced the closure of his skateboard deck company, Freedome.
The news came via a cryptic Instagram post, leaving fans and industry insiders speculating about the future of the skateboarding icon.
The announcement was made on the official Freedome Instagram account, which now features just one image - showing the text "The End" written in bold black letters in the mountains.
The single post marked the conclusion of Rowley's venture into skateboard deck manufacturing, which had garnered a devoted following since its inception.
Shortly after the farewell on the Freedome Instagram post, Rowley posted a photograph of himself holding a blank skateboard deck on his official social media accounts.
This simple image conveyed a powerful message - Rowley was returning to the soul of skateboarding, stripping away the branding and artistry to focus on the pure joy of riding a skateboard.