Skateboarding icon Louie Barletta saved Enjoi skateboards after Marc Johnson left the Brand in 2007 to join Chocolate skateboards as Johnson got burned out with all the business side of things.
Despite all the madness to Enjoi, Barletta stayed true to his belief that the brand's purpose was to invigorate the skateboarding scene and fought for it for years.
With all of the top-seeded professional skateboarders leaving the company, such as Jerry Hsu, Jimmy Carlin, Jose Rojo, Cairo Foster, and other shredders, the Panda head honcho held his head high and do to whatever it took to save the company.
After Dwindle Distribution's investment company fired Bill Weiss and took Madness Skateboards from him, Barletta needed to let go.
"Goodbye Enjoi." Barletta said. "Another broken heart on Valentine’s Day. I’m so sorry for leaving you. There were times I sacrificed everything for you. I loved you more than life, enjoi was my life. And what a life it has been."
He continued. "I wouldn’t trade what we had together for anything! ive learned so much on our journey together. I’ll always cherish the memories of seeing the kids grow into adults, and achieving their dreams. I’ll never forget the sorrow of losing team riders and loved ones passing away."
Jerry Hsu on Enjoi: "When I Was There, it Always Seemed Like We Were Fighting The People Who Owned Us"
"I’m so thankful for you for creating videos and ads that will forever immortalize them and embody their spirit and passion forever." He said. "I’m so thankful that we can relive those memories and that they will live on forever in all those enjoi videos."
"Even though we are in a different place now, I am forever blessed to be able to look back and know even thru the tough times, we tried our best to stay true to what the brand was about, friendships and having fun." He explained. "There will forever be a scar in my heart, reminding me of you. But I have to believe that my heart is now much bigger and more forgiving because of the wonderful time we spent together."
"Who knows, maybe we too can someday be like ben and j-lo, but for now, I must say goodbye as I pour myself a glass of red wine and slip my weary body into a nice warm bubbly tub to sooth my aching bones and drown my sorrows," He said.