The initialism stands for the lesbian, gay, bisexual, and transgender skateboard company, There skateboards finally turned Cher Strauberry into a professional for all them/they skate community.
Strauberry, a goofy-footed American skateboarder and musician, provided gnarly skateboarding since the beginning of the "Ruining Skateboarding" culture and is now ready to spearhead more LGBTQIA+ awareness skating for the brand.
Despite experiencing early success as a skateboarder, Strauberry quit skateboarding for several years after a series of ankle injuries.
Hence, Leo Baker came to a show Strauberry was playing. Leo told Cher they were a fan of her band. This inspired Strauberry to start skating again.
Congratulations to Strauberry for the promotion.