If you grew up skating in the 90s and early 2000s, you already know the name Chad Muska.
He’s one of those rare skaters who shaped a generation. But right now, Muska isn’t just thinking about the past; he’s working hard on building something for the future.
The legendary pro skater recently shared an update that shows just how deep he's into making his dream happen.
He’s not sitting back letting someone else handle the work. He’s literally hand-lacing the first batch of his new shoes himself - all 200 pairs.
In the middle of it, he even hurt his fingers and knuckles but kept grinding through because he wants every pair to show up exactly the way he imagined. No shortcuts, no middlemen, just Muska making sure it’s right.
"I just want to be traveling the world skating with the homies again but I am on another mission right now, I have to see this business through and make it successful so that I can be traveling the world again; this time for nobody’s company but my own."
That says it all. He’s building his own thing from the ground up so he can skate and travel freely again. Not for a paycheck from someone else's brand, but for his own vision.
It’s the dream a lot of skaters have had at one point, but Muska’s out there actually doing it.
It’s taking a few extra days to finish prepping the shoes, and while he’s planning to post photos soon, shipping won’t start until Thursday.
Still, he’s not rushing it. Muska is making sure everything feels right before it drops. He’s even planning a detailed post to answer as many questions as possible before the launch so buyers can feel confident about what they’re getting.
And the best part? Muska says, "The shoes skate good!" That’s what matters most. Real skate shoes made by a real skater who cares about what ends up under your feet.
If you ever wanted to support skaters actually owning what they create, now’s the time. Muska's doing this without some giant corporation behind him. It's pure skateboarding - the way it should be.
Support skater-owned brands. Support Muska. Let’s help him get back on his board, traveling the world, and doing it his way. Who knows, maybe one day it’ll be a big company that can support other skaters and build a team. Core skateboarding could be back in no time.