As we previously reported, Playboi Carti has officially launched his new skateboard brand called YVL Skateboards, showing he ain’t just about rap anymore.
The brand has already gained a lot of attention, not only from skaters but also from fans who follow his darker style and creative choices.
Balenciaga punk rocker and core skater Burberry Erry has been involved closely with Carti for a long time.
He helped shape the creative direction for Opium merch, and now the skate punk is standing behind the YVL project as it grows.
His support has helped bring more attention to the brand and the dark look it carries.
Some people online have been calling the brand satanic because Carti is known for heavy themes in his music, his all black outfits, and the Satan tattoo on the back of his neck that some claim has nefarious imagery.
None of this has been confirmed and it mostly comes from fan debates and speculation.
There has been no proof that YVL actually means evil, but Erry added fuel to the conversation when he posted an Instagram story that said, "Or Go 2 Hell Boards out now!!" After that, people started linking the term evil with the brand even more, saying the message feels connected because of the wordplay.
Erry also announced that they are looking for new riders for the brand.
He asked skateboarders to send him their sponsor me tapes since they want to build a real skate team that can represent YVL on a larger level.
This got a lot of attention from skaters who want to be part of something fresh and have their style seen.
People who enjoy darker themes and black metal music are already showing interest since the branding lines up with Carti’s aesthetic.
The look of the boards, the name, and the overall presentation feel like they speak to a specific crowd that enjoys darker sounds and imagery, although nothing official has been claimed about the meaning behind it.
Burberry Erry posted:
"YVL Skateboards or Go 2 Hell Boards out now. Send me yall sponsor me tapes ASAP."
