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Get a Sneak Peek Behind the Design Process of Jake Hayes’ 272 Colorway for New Balance Numeric

Jake Hayes and NB Numeric went full blast on their production.
ShreddER April 19, 2023
Jake Hayes 272 NB Numeric
YouTube: New Balance Numeric

New Balance Numeric has unveiled their latest collaboration with professional skateboarder Jake Hayes: the 272 colorway.

The new design partnership between Hayes and the NB Numeric designers reflects his personality, style, and the skateboarding culture he represents.

The 272 colorway is inspired by Jake's love for the icy blue color, with a bold and vibrant color scheme that represents the energy and excitement of his skating.

Hayes' shoe features a mix of bright sapphire accents that add a touch of sophistication and balance to the design.

The design process for the 272 colorway was a collaborative effort between Jake and the New Balance Numeric design team.

They worked closely together to bring his vision to life, combining his ideas with the technical expertise of the design team to create a stylish and functional shoe for skateboarding.

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