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Vans Has Promoted Atiba Jefferson as Their Brand Curator

Congrats Atiba Jefferson!
ShreddER March 24, 2024
Atiba Jefferson is Vans Brand Curator
Photo: Julian Klincewicz

Professional skateboarding photographer Atiba Jefferson has officially received his well-deserved promotion to VF Corp Inc.'s brand curator for Vans.

Jefferson has been hard at work tasking photographs for the brand while taking care of his venture as part-owner of American Football House, skateboarding, and traveling the world taking shots in the Olympics.

The 47-year-old took to social media to announce his promotion from Vans.

Jefferson posted, "In 1990 I was 14 and made a $5 deposit @bc_colorado for my first pair of custom @vans chukka boots. I’m honored to announce I’m now a Brand Curator for @vans I’m so excited to create new projects combining all things I love with the foundation of skateboarding. I’m so stoked @vans thank you and shout out @julianklincewicz so honored to be photographed by you 🫶🏾."

View this post on Instagram

A post shared by Atiba Jefferson (@atibaphoto)

Vans openly welcomed the photographer and commented, "Welcome to the family."

This marks the start of something remarkable in the skateboarding industry for Vans and Jefferson. Congratulations!

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