
DGK Skateboards' professional skateboarder Boo Johnson isn’t one to stay quiet when something doesn’t sit right with him.
Johnson recently took a moment to speak on something that’s been bothering a lot of creatives — the way effort often gets passed over on social media while negativity racks up all the likes, comments, and reposts.
It’s not exactly a new conversation, but the 32-year-old brought it back into focus with a raw and honest take.
After putting in real work to post skate clips where he’s clearly giving it his all, he’s noticed those clips don’t always get the traction you’d expect.
Meanwhile, posts that are negative such as killing a rattle snake or the posts that don’t show much effort somehow end up being the ones that blow up. And that disconnect is frustrating.
In a world where people are constantly watching numbers - likes, shares, followers, it can mess with your head.
You spend hours filming, editing, or even just working on your clips, only to watch it get buried while someone’s lazy post gets all the attention.
That stuff starts to wear on you, especially when you're someone like Johnson, who’s dedicated years to both skating and building something real with his platform.
But instead of getting bitter or throwing shade, his overall message was clear and said, "Do what you love anyway."
Don’t let the algorithms or trends decide how you express yourself.
If you’re happy with what you’re putting out there, that’s what matters. And while it might not get thousands of likes right away, it still carries value — especially to the people who really care.
What stood out wasn’t just the frustration he shared, but the way he turned it into something constructive.
Johnson didn’t spiral into a rant. He laid it out, then reminded people that it’s still worth doing your own thing.
He made it clear that it's okay to post what makes you feel good, even if it doesn’t line up with what the internet seems to reward.
This kind of honesty is why so many people in the skate respect him.
Johnson’s not pretending everything’s fine when it isn’t, but he also isn’t letting the current state of things stop him from creating or skating the way he wants.
That balance of being real without being bitter is rare, and it’s something a lot of people can learn from.
It also opens up a conversation that needs to keep happening. What do we actually value when we scroll?
Are we rewarding the kind of content that deserves attention, or just reacting to the loudest thing on our screen? And more importantly, what kind of content are we choosing to create?
The goofy-footed pro skater's take might not change the system overnight, but it's a solid information that there’s still room for the real ones.
The skaters, artists, and creators who care about more than just numbers — the people who show up every day and stay true to themselves.
At the end of the day, the clicks will come and go. But that kind of authenticity sticks around.
Johnson Posted:
"With that being said…
Just continue to be your authentic self. Post and share as you please—forget about the feed! If people don’t support you organically, who cares? The right content will always find the right audience.
Reminder: Everyone’s journey is different. Avoid comparing your content to others, your path is unique.
Authenticity Matters: Your unique voice and perspective are what draw people in, Stay true to yourself.
Process: Sometimes, the right audience takes time to find you. Keep creating, and the right people will come along.
Quality Over Quantity: Focus on creating content that resonates with you rather than worrying about fitting into trends.
Truth: The people just love 🚮 content these days
Remember: Posting is about sharing your story, not just curating a feed!"