VF Corporation's Vans brand has appointed Sun Choe as the Global President, effective the end of July. She comes from Lululemon, where she was the Chief Product Officer for the past seven years.
As we previously reported, Vans continued to shrink as their revenue plummets, and VF hints at selling brands such as Supreme to pay down its debt.
The University of Maryland graduate has almost thirty years of experience with iconic global brands, including Lululemon, Marc Jacobs, West Elm, Madewell, Urban Outfitters, Levi's, and Gap.
This experience led the corporate giant to choose Choe as their new Global President.
She most recently served as Chief Product Officer at Lululemon, where she oversaw design, innovation, and allocation across all lines.
Choe is known for driving brand heat and financial results, and Bracken Darrell believes she's the right leader to take Vans to new heights.
She is excited about her new role and is looking forward to building high-performance cultures and teams at Vans.