Video games have become an integral part of our lives. It's essential to remember that even zombies deserve fair treatment.
Core skateboarder Mike Cessario's Liquid Death has taken this message to heart. They've joined forces with the gaming behemoth Call of Duty to launch a unique initiative: People for the Ethical Treatment of the Undead, or P.E.T.U.
The partnership between Liquid Death and Call of Duty might seem unexpected initially.
Still, it has a clear objective: to raise awareness about the new game "Call of Duty: Modern Warfare III" and its depiction of zombies.
The game, while entertaining and a massive hit in the gaming community, has been criticized by some for its portrayal of zombies as mere targets for destruction rather than beings deserving of empathy.