Santa Cruz Skateboards has been at the forefront of skateboarding culture for five decades, providing gnarly skateboarding, innovation, and design.
What started as a small shop in Santa Cruz, California, 1973 has grown into a global skateboarding phenomenon, celebrating its 50th anniversary this year.
Santa Cruz was founded by Richard Novak, Doug Haut, and Jay Shuirman. They originally started shaping skateboards out of the remnants of their surfboard business, but they soon recognized the unique potential of skateboarding as an extreme sport and lifestyle.
They began experimenting with materials, shapes, and graphics, setting the stage for their invention.
Santa Cruz isn't just about making great boards; they're also deeply involved in the skateboarding community.
They sponsor a diverse team of professional skaters and support local skate parks and events.
Their dedication to the skateboarding culture and community has helped Santa Cruz Skateboards maintain its authenticity and connection with riders worldwide.