Skateboarder and YouTuber Aaron Kyro has been on hiatus for business reasons, and new skate kids questioned if he is still around.
In the new Braille skateboarding video, the 38-year-old apologized to core skateboarders and explained why he became an influencer. He also said sorry as he stopped making tutorial videos and went off his purpose.
Back then, he introduced himself as a professional skateboarder from the San Francisco Bay Area but changed it to "Sponsored Skateboarder," presumably, from getting into an acrimonious dispute with core skaters as pro skaters rode for legit skate companies.
In 2006, YouTube was frowned upon in the skateboarding industry. Still, Aaron Kyro took a risk and kept filming skate videos. The only skate tutorial you could watch back then was from legit skate magazines such as Transworld skateboarding in DVDs.
But today, YouTube is everything for all businesses to market their products and services. It has become a more lucrative business opportunity - even Thrasher has a YouTube channel.
The strategy of Kyro was to get the noise by creating weird boards for skating and then make people aware of the skateboarding tutorials he made.
"Here's a weird board that got somebody interested in skateboarding, and then they found a tutorial." He said.
He asked himself, How do you reach new people besides the core skateboarders in a small niche in the industry?
He even researched Ford's technique and complied it to market to other non-skaters and explained that the purpose of Braile skateboarding is to get new people into skateboarding.
Braille Skateboarding's mission and vision: To make skate videos for people who never wanted to skate and influence them to be skaters. Teach them how to skate and get them going.
Despite the backlash from gatekeepers like Dustin Dollin, who opposed skating as welcoming everyone just like pre-school, Kyro is here to stay and will be filming a new video part soon.